Overview

Brought to you by YData

Dataset statistics

Number of variables	23
Number of observations	10000
Missing cells	0
Missing cells (%)	0.0%
Duplicate rows	0
Duplicate rows (%)	0.0%
Total size in memory	6.5 MiB
Average record size in memory	680.2 B

Variable types

Text	2
Numeric	11
Categorical	9
DateTime	1

Alerts

`avg_ads_per_hour` is highly overall correlated with `num_ads_seen_today` and 1 other fields	High correlation
`budget_time_interaction` is highly overall correlated with `pca1` and 2 other fields	High correlation
`campaign_budget` is highly overall correlated with `pca2`	High correlation
`click_rate_prior` is highly overall correlated with `pca2` and 1 other fields	High correlation
`cluster` is highly overall correlated with `time_spent_on_page`	High correlation
`num_ads_seen_today` is highly overall correlated with `avg_ads_per_hour` and 1 other fields	High correlation
`pca1` is highly overall correlated with `avg_ads_per_hour` and 4 other fields	High correlation
`pca2` is highly overall correlated with `campaign_budget` and 2 other fields	High correlation
`previous_clicks` is highly overall correlated with `click_rate_prior` and 1 other fields	High correlation
`time_spent_on_page` is highly overall correlated with `budget_time_interaction` and 3 other fields	High correlation
`time_spent_on_page_log` is highly overall correlated with `budget_time_interaction` and 2 other fields	High correlation
`budget_time_interaction` has unique values	Unique
`pca1` has unique values	Unique
`pca2` has unique values	Unique
`previous_clicks` has 1337 (13.4%) zeros	Zeros
`click_rate_prior` has 1337 (13.4%) zeros	Zeros

Reproduction

Analysis started	2025-04-14 16:47:30.781925
Analysis finished	2025-04-14 16:47:40.943377
Duration	10.16 seconds
Software version	ydata-profiling v0.0.dev0
Download configuration	config.json

user_id
Text

Distinct	2889
Distinct (%)	28.9%
Missing	0
Missing (%)	0.0%
Memory size	641.1 KiB

Length

Max length	9
Median length	9
Mean length	8.6325
Min length	6

Characters and Unicode

Total characters	86325
Distinct characters	15
Distinct categories	1 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	344 ?
Unique (%)	3.4%

Sample

1st row	user_861
2nd row	user_1295
3rd row	user_1131
4th row	user_1096
5th row	user_1639

Value	Count	Frequency (%)
user_2687	12	0.1%
user_921	12	0.1%
user_19	11	0.1%
user_662	10	0.1%
user_1017	10	0.1%
user_2774	10	0.1%
user_2709	10	0.1%
user_2533	9	0.1%
user_1463	9	0.1%
user_2157	9	0.1%
Other values (2879)	9898	99.0%

Most occurring characters

Value	Count	Frequency (%)
u	10000	11.6%
s	10000	11.6%
e	10000	11.6%
r	10000	11.6%
_	10000	11.6%
2	6292	7.3%
1	6278	7.3%
9	3095	3.6%
8	3037	3.5%
6	3027	3.5%
Other values (5)	14596	16.9%

Most occurring categories

Value	Count	Frequency (%)
(unknown)	86325	100.0%

Most frequent character per category

(unknown)

Value	Count	Frequency (%)
u	10000	11.6%
s	10000	11.6%
e	10000	11.6%
r	10000	11.6%
_	10000	11.6%
2	6292	7.3%
1	6278	7.3%
9	3095	3.6%
8	3037	3.5%
6	3027	3.5%
Other values (5)	14596	16.9%

Most occurring scripts

Value	Count	Frequency (%)
(unknown)	86325	100.0%

Most frequent character per script

(unknown)

Value	Count	Frequency (%)
u	10000	11.6%
s	10000	11.6%
e	10000	11.6%
r	10000	11.6%
_	10000	11.6%
2	6292	7.3%
1	6278	7.3%
9	3095	3.6%
8	3037	3.5%
6	3027	3.5%
Other values (5)	14596	16.9%

Most occurring blocks

Value	Count	Frequency (%)
(unknown)	86325	100.0%

Most frequent character per block

(unknown)

Value	Count	Frequency (%)
u	10000	11.6%
s	10000	11.6%
e	10000	11.6%
r	10000	11.6%
_	10000	11.6%
2	6292	7.3%
1	6278	7.3%
9	3095	3.6%
8	3037	3.5%
6	3027	3.5%
Other values (5)	14596	16.9%

age
Real number (ℝ)

Distinct	47
Distinct (%)	0.5%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	40.7334

Minimum	18
Maximum	64
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	78.2 KiB

Quantile statistics

Minimum	18
5-th percentile	20
Q1	29
median	40
Q3	52
95-th percentile	62
Maximum	64
Range	46
Interquartile range (IQR)	23

Descriptive statistics

Standard deviation	13.490965
Coefficient of variation (CV)	0.33120153
Kurtosis	-1.1763086
Mean	40.7334
Median Absolute Deviation (MAD)	11
Skewness	0.037692195
Sum	407334
Variance	182.00613
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=47)

Value	Count	Frequency (%)
32	261	2.6%
34	244	2.4%
30	238	2.4%
61	238	2.4%
43	236	2.4%
36	232	2.3%
31	228	2.3%
40	228	2.3%
27	226	2.3%
25	225	2.2%
Other values (37)	7644	76.4%

Value	Count	Frequency (%)
18	216	2.2%
19	212	2.1%
20	225	2.2%
21	217	2.2%
22	202	2.0%
23	204	2.0%
24	209	2.1%
25	225	2.2%
26	222	2.2%
27	226	2.3%

Value	Count	Frequency (%)
64	213	2.1%
63	191	1.9%
62	217	2.2%
61	238	2.4%
60	189	1.9%
59	202	2.0%
58	209	2.1%
57	201	2.0%
56	208	2.1%
55	210	2.1%

gender
Categorical

Distinct	3
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	605.6 KiB

Other	3388
Female	3320
Male	3292

Length

Max length	6
Median length	5
Mean length	5.0028
Min length	4

Characters and Unicode

Total characters	50028
Distinct characters	10
Distinct categories	1 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	Other
2nd row	Other
3rd row	Female
4th row	Male
5th row	Male

Common Values

Value	Count	Frequency (%)
Other	3388	33.9%
Female	3320	33.2%
Male	3292	32.9%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
other	3388	33.9%
female	3320	33.2%
male	3292	32.9%

Most occurring characters

Value	Count	Frequency (%)
e	13320	26.6%
a	6612	13.2%
l	6612	13.2%
O	3388	6.8%
t	3388	6.8%
h	3388	6.8%
r	3388	6.8%
F	3320	6.6%
m	3320	6.6%
M	3292	6.6%

Most occurring categories

Value	Count	Frequency (%)
(unknown)	50028	100.0%

Most frequent character per category

(unknown)

Value	Count	Frequency (%)
e	13320	26.6%
a	6612	13.2%
l	6612	13.2%
O	3388	6.8%
t	3388	6.8%
h	3388	6.8%
r	3388	6.8%
F	3320	6.6%
m	3320	6.6%
M	3292	6.6%

Most occurring scripts

Value	Count	Frequency (%)
(unknown)	50028	100.0%

Most frequent character per script

(unknown)

Value	Count	Frequency (%)
e	13320	26.6%
a	6612	13.2%
l	6612	13.2%
O	3388	6.8%
t	3388	6.8%
h	3388	6.8%
r	3388	6.8%
F	3320	6.6%
m	3320	6.6%
M	3292	6.6%

Most occurring blocks

Value	Count	Frequency (%)
(unknown)	50028	100.0%

Most frequent character per block

(unknown)

Value	Count	Frequency (%)
e	13320	26.6%
a	6612	13.2%
l	6612	13.2%
O	3388	6.8%
t	3388	6.8%
h	3388	6.8%
r	3388	6.8%
F	3320	6.6%
m	3320	6.6%
M	3292	6.6%

location
Categorical

Distinct	7
Distinct (%)	0.1%
Missing	0
Missing (%)	0.0%
Memory size	603.0 KiB

France	1551
Germany	1445
Japan	1423
UK	1421
US	1398
Other values (2)	2762

Length

Max length	7
Median length	6
Mean length	4.7372
Min length	2

Characters and Unicode

Total characters	47372
Distinct characters	20
Distinct categories	1 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	India
2nd row	Brazil
3rd row	India
4th row	Brazil
5th row	Brazil

Common Values

Value	Count	Frequency (%)
France	1551	15.5%
Germany	1445	14.4%
Japan	1423	14.2%
UK	1421	14.2%
US	1398	14.0%
Brazil	1388	13.9%
India	1374	13.7%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
france	1551	15.5%
germany	1445	14.4%
japan	1423	14.2%
uk	1421	14.2%
us	1398	14.0%
brazil	1388	13.9%
india	1374	13.7%

Most occurring characters

Value	Count	Frequency (%)
a	8604	18.2%
n	5793	12.2%
r	4384	9.3%
e	2996	6.3%
U	2819	6.0%
i	2762	5.8%
F	1551	3.3%
c	1551	3.3%
G	1445	3.1%
m	1445	3.1%
Other values (10)	14022	29.6%

Most occurring categories

Value	Count	Frequency (%)
(unknown)	47372	100.0%

Most frequent character per category

(unknown)

Value	Count	Frequency (%)
a	8604	18.2%
n	5793	12.2%
r	4384	9.3%
e	2996	6.3%
U	2819	6.0%
i	2762	5.8%
F	1551	3.3%
c	1551	3.3%
G	1445	3.1%
m	1445	3.1%
Other values (10)	14022	29.6%

Most occurring scripts

Value	Count	Frequency (%)
(unknown)	47372	100.0%

Most frequent character per script

(unknown)

Value	Count	Frequency (%)
a	8604	18.2%
n	5793	12.2%
r	4384	9.3%
e	2996	6.3%
U	2819	6.0%
i	2762	5.8%
F	1551	3.3%
c	1551	3.3%
G	1445	3.1%
m	1445	3.1%
Other values (10)	14022	29.6%

Most occurring blocks

Value	Count	Frequency (%)
(unknown)	47372	100.0%

Most frequent character per block

(unknown)

Value	Count	Frequency (%)
a	8604	18.2%
n	5793	12.2%
r	4384	9.3%
e	2996	6.3%
U	2819	6.0%
i	2762	5.8%
F	1551	3.3%
c	1551	3.3%
G	1445	3.1%
m	1445	3.1%
Other values (10)	14022	29.6%

device_type
Categorical

Distinct	3
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	618.3 KiB

Mobile	6018
Desktop	3016
Tablet	966

Length

Max length	7
Median length	6
Mean length	6.3016
Min length	6

Characters and Unicode

Total characters	63016
Distinct characters	13
Distinct categories	1 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	Desktop
2nd row	Tablet
3rd row	Mobile
4th row	Mobile
5th row	Mobile

Common Values

Value	Count	Frequency (%)
Mobile	6018	60.2%
Desktop	3016	30.2%
Tablet	966	9.7%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
mobile	6018	60.2%
desktop	3016	30.2%
tablet	966	9.7%

Most occurring characters

Value	Count	Frequency (%)
e	10000	15.9%
o	9034	14.3%
b	6984	11.1%
l	6984	11.1%
M	6018	9.5%
i	6018	9.5%
t	3982	6.3%
D	3016	4.8%
s	3016	4.8%
k	3016	4.8%
Other values (3)	4948	7.9%

Most occurring categories

Value	Count	Frequency (%)
(unknown)	63016	100.0%

Most frequent character per category

(unknown)

Value	Count	Frequency (%)
e	10000	15.9%
o	9034	14.3%
b	6984	11.1%
l	6984	11.1%
M	6018	9.5%
i	6018	9.5%
t	3982	6.3%
D	3016	4.8%
s	3016	4.8%
k	3016	4.8%
Other values (3)	4948	7.9%

Most occurring scripts

Value	Count	Frequency (%)
(unknown)	63016	100.0%

Most frequent character per script

(unknown)

Value	Count	Frequency (%)
e	10000	15.9%
o	9034	14.3%
b	6984	11.1%
l	6984	11.1%
M	6018	9.5%
i	6018	9.5%
t	3982	6.3%
D	3016	4.8%
s	3016	4.8%
k	3016	4.8%
Other values (3)	4948	7.9%

Most occurring blocks

Value	Count	Frequency (%)
(unknown)	63016	100.0%

Most frequent character per block

(unknown)

Value	Count	Frequency (%)
e	10000	15.9%
o	9034	14.3%
b	6984	11.1%
l	6984	11.1%
M	6018	9.5%
i	6018	9.5%
t	3982	6.3%
D	3016	4.8%
s	3016	4.8%
k	3016	4.8%
Other values (3)	4948	7.9%

browser
Categorical

Distinct	5
Distinct (%)	0.1%
Missing	0
Missing (%)	0.0%
Memory size	611.5 KiB

Opera	2055
Firefox	1994
Chrome	1994
Safari	1990
Edge	1967

Length

Max length	7
Median length	6
Mean length	5.6005
Min length	4

Characters and Unicode

Total characters	56005
Distinct characters	17
Distinct categories	1 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	Safari
2nd row	Firefox
3rd row	Edge
4th row	Firefox
5th row	Safari

Common Values

Value	Count	Frequency (%)
Opera	2055	20.5%
Firefox	1994	19.9%
Chrome	1994	19.9%
Safari	1990	19.9%
Edge	1967	19.7%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
opera	2055	20.5%
firefox	1994	19.9%
chrome	1994	19.9%
safari	1990	19.9%
edge	1967	19.7%

Most occurring characters

Value	Count	Frequency (%)
r	8033	14.3%
e	8010	14.3%
a	6035	10.8%
o	3988	7.1%
f	3984	7.1%
i	3984	7.1%
p	2055	3.7%
O	2055	3.7%
F	1994	3.6%
x	1994	3.6%
Other values (7)	13873	24.8%

Most occurring categories

Value	Count	Frequency (%)
(unknown)	56005	100.0%

Most frequent character per category

(unknown)

Value	Count	Frequency (%)
r	8033	14.3%
e	8010	14.3%
a	6035	10.8%
o	3988	7.1%
f	3984	7.1%
i	3984	7.1%
p	2055	3.7%
O	2055	3.7%
F	1994	3.6%
x	1994	3.6%
Other values (7)	13873	24.8%

Most occurring scripts

Value	Count	Frequency (%)
(unknown)	56005	100.0%

Most frequent character per script

(unknown)

Value	Count	Frequency (%)
r	8033	14.3%
e	8010	14.3%
a	6035	10.8%
o	3988	7.1%
f	3984	7.1%
i	3984	7.1%
p	2055	3.7%
O	2055	3.7%
F	1994	3.6%
x	1994	3.6%
Other values (7)	13873	24.8%

Most occurring blocks

Value	Count	Frequency (%)
(unknown)	56005	100.0%

Most frequent character per block

(unknown)

Value	Count	Frequency (%)
r	8033	14.3%
e	8010	14.3%
a	6035	10.8%
o	3988	7.1%
f	3984	7.1%
i	3984	7.1%
p	2055	3.7%
O	2055	3.7%
F	1994	3.6%
x	1994	3.6%
Other values (7)	13873	24.8%

campaign_id
Text

Distinct	100
Distinct (%)	1.0%
Missing	0
Missing (%)	0.0%
Memory size	634.9 KiB

Length

Max length	8
Median length	8
Mean length	8
Min length	8

Characters and Unicode

Total characters	80000
Distinct characters	15
Distinct categories	1 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	camp_109
2nd row	camp_171
3rd row	camp_162
4th row	camp_135
5th row	camp_195

Value	Count	Frequency (%)
camp_120	126	1.3%
camp_144	126	1.3%
camp_124	125	1.2%
camp_193	123	1.2%
camp_140	120	1.2%
camp_127	119	1.2%
camp_154	116	1.2%
camp_135	116	1.2%
camp_148	116	1.2%
camp_175	114	1.1%
Other values (90)	8799	88.0%

Most occurring characters

Value	Count	Frequency (%)
1	11924	14.9%
c	10000	12.5%
a	10000	12.5%
m	10000	12.5%
p	10000	12.5%
_	10000	12.5%
0	2065	2.6%
4	2045	2.6%
3	2041	2.6%
5	2013	2.5%
Other values (5)	9912	12.4%

Most occurring categories

Value	Count	Frequency (%)
(unknown)	80000	100.0%

Most frequent character per category

(unknown)

Value	Count	Frequency (%)
1	11924	14.9%
c	10000	12.5%
a	10000	12.5%
m	10000	12.5%
p	10000	12.5%
_	10000	12.5%
0	2065	2.6%
4	2045	2.6%
3	2041	2.6%
5	2013	2.5%
Other values (5)	9912	12.4%

Most occurring scripts

Value	Count	Frequency (%)
(unknown)	80000	100.0%

Most frequent character per script

(unknown)

Value	Count	Frequency (%)
1	11924	14.9%
c	10000	12.5%
a	10000	12.5%
m	10000	12.5%
p	10000	12.5%
_	10000	12.5%
0	2065	2.6%
4	2045	2.6%
3	2041	2.6%
5	2013	2.5%
Other values (5)	9912	12.4%

Most occurring blocks

Value	Count	Frequency (%)
(unknown)	80000	100.0%

Most frequent character per block

(unknown)

Value	Count	Frequency (%)
1	11924	14.9%
c	10000	12.5%
a	10000	12.5%
m	10000	12.5%
p	10000	12.5%
_	10000	12.5%
0	2065	2.6%
4	2045	2.6%
3	2041	2.6%
5	2013	2.5%
Other values (5)	9912	12.4%

ad_platform
Categorical

Distinct	4
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	627.5 KiB

Twitter	2574
Google	2499
Facebook	2497
LinkedIn	2430

Length

Max length	8
Median length	7
Mean length	7.2428
Min length	6

Characters and Unicode

Total characters	72428
Distinct characters	19
Distinct categories	1 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	LinkedIn
2nd row	Google
3rd row	Google
4th row	Google
5th row	Facebook

Common Values

Value	Count	Frequency (%)
Twitter	2574	25.7%
Google	2499	25.0%
Facebook	2497	25.0%
LinkedIn	2430	24.3%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
twitter	2574	25.7%
google	2499	25.0%
facebook	2497	25.0%
linkedin	2430	24.3%

Most occurring characters

Value	Count	Frequency (%)
e	10000	13.8%
o	9992	13.8%
t	5148	7.1%
i	5004	6.9%
k	4927	6.8%
n	4860	6.7%
T	2574	3.6%
w	2574	3.6%
r	2574	3.6%
l	2499	3.5%
Other values (9)	22276	30.8%

Most occurring categories

Value	Count	Frequency (%)
(unknown)	72428	100.0%

Most frequent character per category

(unknown)

Value	Count	Frequency (%)
e	10000	13.8%
o	9992	13.8%
t	5148	7.1%
i	5004	6.9%
k	4927	6.8%
n	4860	6.7%
T	2574	3.6%
w	2574	3.6%
r	2574	3.6%
l	2499	3.5%
Other values (9)	22276	30.8%

Most occurring scripts

Value	Count	Frequency (%)
(unknown)	72428	100.0%

Most frequent character per script

(unknown)

Value	Count	Frequency (%)
e	10000	13.8%
o	9992	13.8%
t	5148	7.1%
i	5004	6.9%
k	4927	6.8%
n	4860	6.7%
T	2574	3.6%
w	2574	3.6%
r	2574	3.6%
l	2499	3.5%
Other values (9)	22276	30.8%

Most occurring blocks

Value	Count	Frequency (%)
(unknown)	72428	100.0%

Most frequent character per block

(unknown)

Value	Count	Frequency (%)
e	10000	13.8%
o	9992	13.8%
t	5148	7.1%
i	5004	6.9%
k	4927	6.8%
n	4860	6.7%
T	2574	3.6%
w	2574	3.6%
r	2574	3.6%
l	2499	3.5%
Other values (9)	22276	30.8%

ad_type
Categorical

Distinct	3
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	618.5 KiB

Video	3390
Carousel	3305
Banner	3305

Length

Max length	8
Median length	6
Mean length	6.322
Min length	5

Characters and Unicode

Total characters	63220
Distinct characters	13
Distinct categories	1 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	Carousel
2nd row	Banner
3rd row	Banner
4th row	Banner
5th row	Carousel

Common Values

Value	Count	Frequency (%)
Video	3390	33.9%
Carousel	3305	33.1%
Banner	3305	33.1%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
video	3390	33.9%
carousel	3305	33.1%
banner	3305	33.1%

Most occurring characters

Value	Count	Frequency (%)
e	10000	15.8%
o	6695	10.6%
a	6610	10.5%
r	6610	10.5%
n	6610	10.5%
V	3390	5.4%
i	3390	5.4%
d	3390	5.4%
C	3305	5.2%
u	3305	5.2%
Other values (3)	9915	15.7%

Most occurring categories

Value	Count	Frequency (%)
(unknown)	63220	100.0%

Most frequent character per category

(unknown)

Value	Count	Frequency (%)
e	10000	15.8%
o	6695	10.6%
a	6610	10.5%
r	6610	10.5%
n	6610	10.5%
V	3390	5.4%
i	3390	5.4%
d	3390	5.4%
C	3305	5.2%
u	3305	5.2%
Other values (3)	9915	15.7%

Most occurring scripts

Value	Count	Frequency (%)
(unknown)	63220	100.0%

Most frequent character per script

(unknown)

Value	Count	Frequency (%)
e	10000	15.8%
o	6695	10.6%
a	6610	10.5%
r	6610	10.5%
n	6610	10.5%
V	3390	5.4%
i	3390	5.4%
d	3390	5.4%
C	3305	5.2%
u	3305	5.2%
Other values (3)	9915	15.7%

Most occurring blocks

Value	Count	Frequency (%)
(unknown)	63220	100.0%

Most frequent character per block

(unknown)

Value	Count	Frequency (%)
e	10000	15.8%
o	6695	10.6%
a	6610	10.5%
r	6610	10.5%
n	6610	10.5%
V	3390	5.4%
i	3390	5.4%
d	3390	5.4%
C	3305	5.2%
u	3305	5.2%
Other values (3)	9915	15.7%

impression_date
Date

Distinct	6295
Distinct (%)	62.9%
Missing	0
Missing (%)	0.0%
Memory size	78.2 KiB

Minimum	2022-01-01 00:00:00
Maximum	2023-02-21 15:00:00
Invalid dates	0
Invalid dates (%)	0.0%

Histogram with fixed size bins (bins=50)

clicked
Categorical

Distinct	2
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	566.5 KiB

0	8581
1	1419

Length

Max length	1
Median length	1
Mean length	1
Min length	1

Characters and Unicode

Total characters	10000
Distinct characters	2
Distinct categories	1 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	0
2nd row	0
3rd row	0
4th row	0
5th row	0

Common Values

Value	Count	Frequency (%)
0	8581	85.8%
1	1419	14.2%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
0	8581	85.8%
1	1419	14.2%

Most occurring characters

Value	Count	Frequency (%)
0	8581	85.8%
1	1419	14.2%

Most occurring categories

Value	Count	Frequency (%)
(unknown)	10000	100.0%

Most frequent character per category

(unknown)

Value	Count	Frequency (%)
0	8581	85.8%
1	1419	14.2%

Most occurring scripts

Value	Count	Frequency (%)
(unknown)	10000	100.0%

Most frequent character per script

(unknown)

Value	Count	Frequency (%)
0	8581	85.8%
1	1419	14.2%

Most occurring blocks

Value	Count	Frequency (%)
(unknown)	10000	100.0%

Most frequent character per block

(unknown)

Value	Count	Frequency (%)
0	8581	85.8%
1	1419	14.2%

time_spent_on_page
Real number (ℝ)

High correlation

Distinct	4359
Distinct (%)	43.6%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	19.959068

Minimum	0.01
Maximum	162.47
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	78.2 KiB

Quantile statistics

Minimum	0.01
5-th percentile	1.0595
Q1	5.83
median	13.855
Q3	27.3525
95-th percentile	60.402
Maximum	162.47
Range	162.46
Interquartile range (IQR)	21.5225

Descriptive statistics

Standard deviation	20.038198
Coefficient of variation (CV)	1.0039646
Kurtosis	5.4899965
Mean	19.959068
Median Absolute Deviation (MAD)	9.455
Skewness	2.0004034
Sum	199590.68
Variance	401.52937
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
0.94	11	0.1%
1.36	11	0.1%
0.54	10	0.1%
0.09	10	0.1%
4.73	10	0.1%
5.45	10	0.1%
0.5	10	0.1%
0.96	10	0.1%
2.17	9	0.1%
2.79	9	0.1%
Other values (4349)	9900	99.0%

Value	Count	Frequency (%)
0.01	3	< 0.1%
0.02	4	< 0.1%
0.03	3	< 0.1%
0.04	4	< 0.1%
0.05	9	0.1%
0.06	6	0.1%
0.07	4	< 0.1%
0.08	5	0.1%
0.09	10	0.1%
0.1	3	< 0.1%

Value	Count	Frequency (%)
162.47	1	< 0.1%
157.96	1	< 0.1%
148.24	1	< 0.1%
146.25	1	< 0.1%
145.92	1	< 0.1%
142.92	1	< 0.1%
138.95	1	< 0.1%
137.16	1	< 0.1%
136.65	1	< 0.1%
135.35	1	< 0.1%

num_ads_seen_today
Real number (ℝ)

High correlation

Distinct	17
Distinct (%)	0.2%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	4.9792

Minimum	0
Maximum	17
Zeros	70
Zeros (%)	0.7%
Negative	0
Negative (%)	0.0%
Memory size	78.2 KiB

Quantile statistics

Minimum	0
5-th percentile	2
Q1	3
median	5
Q3	6
95-th percentile	9
Maximum	17
Range	17
Interquartile range (IQR)	3

Descriptive statistics

Standard deviation	2.2426927
Coefficient of variation (CV)	0.45041225
Kurtosis	0.21246288
Mean	4.9792
Median Absolute Deviation (MAD)	2
Skewness	0.45159176
Sum	49792
Variance	5.0296703
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=17)

Value	Count	Frequency (%)
4	1794	17.9%
5	1722	17.2%
6	1450	14.5%
3	1434	14.3%
7	996	10.0%
2	819	8.2%
8	658	6.6%
9	380	3.8%
1	363	3.6%
10	186	1.9%
Other values (7)	198	2.0%

Value	Count	Frequency (%)
0	70	0.7%
1	363	3.6%
2	819	8.2%
3	1434	14.3%
4	1794	17.9%
5	1722	17.2%
6	1450	14.5%
7	996	10.0%
8	658	6.6%
9	380	3.8%

Value	Count	Frequency (%)
17	1	< 0.1%
16	1	< 0.1%
15	4	< 0.1%
13	9	0.1%
12	34	0.3%
11	79	0.8%
10	186	1.9%
9	380	3.8%
8	658	6.6%
7	996	10.0%

previous_clicks
Real number (ℝ)

High correlation Zeros

Distinct	11
Distinct (%)	0.1%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	2.0358

Minimum	0
Maximum	10
Zeros	1337
Zeros (%)	13.4%
Negative	0
Negative (%)	0.0%
Memory size	78.2 KiB

Quantile statistics

Minimum	0
5-th percentile	0
Q1	1
median	2
Q3	3
95-th percentile	5
Maximum	10
Range	10
Interquartile range (IQR)	2

Descriptive statistics

Standard deviation	1.4427496
Coefficient of variation (CV)	0.70868928
Kurtosis	0.44142838
Mean	2.0358
Median Absolute Deviation (MAD)	1
Skewness	0.70588431
Sum	20358
Variance	2.0815265
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=11)

Value	Count	Frequency (%)
1	2678	26.8%
2	2630	26.3%
3	1848	18.5%
0	1337	13.4%
4	917	9.2%
5	400	4.0%
6	134	1.3%
7	47	0.5%
8	7	0.1%
9	1	< 0.1%

Value	Count	Frequency (%)
0	1337	13.4%
1	2678	26.8%
2	2630	26.3%
3	1848	18.5%
4	917	9.2%
5	400	4.0%
6	134	1.3%
7	47	0.5%
8	7	0.1%
9	1	< 0.1%

Value	Count	Frequency (%)
10	1	< 0.1%
9	1	< 0.1%
8	7	0.1%
7	47	0.5%
6	134	1.3%
5	400	4.0%
4	917	9.2%
3	1848	18.5%
2	2630	26.3%
1	2678	26.8%

campaign_budget
Real number (ℝ)

High correlation

Distinct	9948
Distinct (%)	99.5%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	9986.7647

Minimum	1532.6
Maximum	19714.69
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	78.2 KiB

Quantile statistics

Minimum	1532.6
5-th percentile	5917.1395
Q1	8293.7125
median	9944.76
Q3	11660.722
95-th percentile	14103.847
Maximum	19714.69
Range	18182.09
Interquartile range (IQR)	3367.01

Descriptive statistics

Standard deviation	2503.5062
Coefficient of variation (CV)	0.25068241
Kurtosis	0.0052714692
Mean	9986.7647
Median Absolute Deviation (MAD)	1686.48
Skewness	0.05840946
Sum	99867647
Variance	6267543.4
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
11800.65	3	< 0.1%
12388.87	2	< 0.1%
9572.27	2	< 0.1%
11504.41	2	< 0.1%
8765.93	2	< 0.1%
9970.45	2	< 0.1%
10135.18	2	< 0.1%
12058.49	2	< 0.1%
10898.47	2	< 0.1%
10111.11	2	< 0.1%
Other values (9938)	9979	99.8%

Value	Count	Frequency (%)
1532.6	1	< 0.1%
1706.7	1	< 0.1%
1821.36	1	< 0.1%
2013.11	1	< 0.1%
2152.81	1	< 0.1%
2229.32	1	< 0.1%
2230.36	1	< 0.1%
2337.68	1	< 0.1%
2353.86	1	< 0.1%
2505.97	1	< 0.1%

Value	Count	Frequency (%)
19714.69	1	< 0.1%
19446.18	1	< 0.1%
18819.45	1	< 0.1%
18650.39	1	< 0.1%
18508.31	1	< 0.1%
18396.18	1	< 0.1%
18322.98	1	< 0.1%
18237.37	1	< 0.1%
18211.03	1	< 0.1%
18208.17	1	< 0.1%

category
Categorical

Distinct	5
Distinct (%)	0.1%
Missing	0
Missing (%)	0.0%
Memory size	629.0 KiB

Finance	2049
Gaming	2027
Fashion	2006
Electronics	1973
Travel	1945

Length

Max length	11
Median length	7
Mean length	7.392
Min length	6

Characters and Unicode

Total characters	73920
Distinct characters	18
Distinct categories	1 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	Travel
2nd row	Travel
3rd row	Finance
4th row	Electronics
5th row	Finance

Common Values

Value	Count	Frequency (%)
Finance	2049	20.5%
Gaming	2027	20.3%
Fashion	2006	20.1%
Electronics	1973	19.7%
Travel	1945	19.4%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
finance	2049	20.5%
gaming	2027	20.3%
fashion	2006	20.1%
electronics	1973	19.7%
travel	1945	19.4%

Most occurring characters

Value	Count	Frequency (%)
n	10104	13.7%
i	8055	10.9%
a	8027	10.9%
c	5995	8.1%
e	5967	8.1%
F	4055	5.5%
o	3979	5.4%
s	3979	5.4%
l	3918	5.3%
r	3918	5.3%
Other values (8)	15923	21.5%

Most occurring categories

Value	Count	Frequency (%)
(unknown)	73920	100.0%

Most frequent character per category

(unknown)

Value	Count	Frequency (%)
n	10104	13.7%
i	8055	10.9%
a	8027	10.9%
c	5995	8.1%
e	5967	8.1%
F	4055	5.5%
o	3979	5.4%
s	3979	5.4%
l	3918	5.3%
r	3918	5.3%
Other values (8)	15923	21.5%

Most occurring scripts

Value	Count	Frequency (%)
(unknown)	73920	100.0%

Most frequent character per script

(unknown)

Value	Count	Frequency (%)
n	10104	13.7%
i	8055	10.9%
a	8027	10.9%
c	5995	8.1%
e	5967	8.1%
F	4055	5.5%
o	3979	5.4%
s	3979	5.4%
l	3918	5.3%
r	3918	5.3%
Other values (8)	15923	21.5%

Most occurring blocks

Value	Count	Frequency (%)
(unknown)	73920	100.0%

Most frequent character per block

(unknown)

Value	Count	Frequency (%)
n	10104	13.7%
i	8055	10.9%
a	8027	10.9%
c	5995	8.1%
e	5967	8.1%
F	4055	5.5%
o	3979	5.4%
s	3979	5.4%
l	3918	5.3%
r	3918	5.3%
Other values (8)	15923	21.5%

time_spent_on_page_log
Real number (ℝ)

High correlation

Distinct	4359
Distinct (%)	43.6%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	2.5965152

Minimum	0.0099503309
Maximum	5.0966295
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	78.2 KiB

Quantile statistics

Minimum	0.0099503309
5-th percentile	0.72246267
Q1	1.9213247
median	2.6983365
Q3	3.3447152
95-th percentile	4.1174424
Maximum	5.0966295
Range	5.0866792
Interquartile range (IQR)	1.4233905

Descriptive statistics

Standard deviation	1.0127296
Coefficient of variation (CV)	0.39003414
Kurtosis	-0.4369169
Mean	2.5965152
Median Absolute Deviation (MAD)	0.7040269
Skewness	-0.33567972
Sum	25965.152
Variance	1.0256212
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
0.6626879731	11	0.1%
0.858661619	11	0.1%
0.4317824164	10	0.1%
0.08617769624	10	0.1%
1.745715531	10	0.1%
1.864080131	10	0.1%
0.4054651081	10	0.1%
0.6729444732	10	0.1%
1.153731588	9	0.1%
1.332366019	9	0.1%
Other values (4349)	9900	99.0%

Value	Count	Frequency (%)
0.009950330853	3	< 0.1%
0.0198026273	4	< 0.1%
0.02955880224	3	< 0.1%
0.03922071315	4	< 0.1%
0.04879016417	9	0.1%
0.05826890812	6	0.1%
0.06765864847	4	< 0.1%
0.07696104114	5	0.1%
0.08617769624	10	0.1%
0.0953101798	3	< 0.1%

Value	Count	Frequency (%)
5.096629487	1	< 0.1%
5.068652598	1	< 0.1%
5.005555748	1	< 0.1%
4.992131823	1	< 0.1%
4.989888221	1	< 0.1%
4.96925759	1	< 0.1%
4.941285216	1	< 0.1%
4.928412434	1	< 0.1%
4.924714232	1	< 0.1%
4.915225109	1	< 0.1%

budget_time_interaction
Real number (ℝ)

High correlation Unique

Distinct	10000
Distinct (%)	100.0%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	198694.37

Minimum	93.2067
Maximum	1865380.7
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	78.2 KiB

Quantile statistics

Minimum	93.2067
5-th percentile	10324.421
Q1	54402.587
median	131971.48
Q3	266909.28
95-th percentile	620027.88
Maximum	1865380.7
Range	1865287.5
Interquartile range (IQR)	212506.69

Descriptive statistics

Standard deviation	210409.45
Coefficient of variation (CV)	1.0589603
Kurtosis	7.1919789
Mean	198694.37
Median Absolute Deviation (MAD)	92152.066
Skewness	2.2340791
Sum	1.9869437 × 10⁹
Variance	4.4272135 × 10¹⁰
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
43761.306	1	< 0.1%
306266.2311	1	< 0.1%
92767.0094	1	< 0.1%
293495.6714	1	< 0.1%
191527.9758	1	< 0.1%
81279.0426	1	< 0.1%
9904.1696	1	< 0.1%
19039.5257	1	< 0.1%
458672.6876	1	< 0.1%
580781.1372	1	< 0.1%
Other values (9990)	9990	99.9%

Value	Count	Frequency (%)
93.2067	1	< 0.1%
109.0271	1	< 0.1%
124.1146	1	< 0.1%
208.0072	1	< 0.1%
220.3671	1	< 0.1%
220.6718	1	< 0.1%
222.4136	1	< 0.1%
224.6178	1	< 0.1%
240.6172	1	< 0.1%
242.4804	1	< 0.1%

Value	Count	Frequency (%)
1865380.688	1	< 0.1%
1787606.298	1	< 0.1%
1784235.301	1	< 0.1%
1767163.613	1	< 0.1%
1748621.428	1	< 0.1%
1702355.85	1	< 0.1%
1600500.83	1	< 0.1%
1587408.026	1	< 0.1%
1580038.003	1	< 0.1%
1568075.208	1	< 0.1%

avg_ads_per_hour
Real number (ℝ)

High correlation

Distinct	17
Distinct (%)	0.2%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	0.20746667

Minimum	0
Maximum	0.70833333
Zeros	70
Zeros (%)	0.7%
Negative	0
Negative (%)	0.0%
Memory size	78.2 KiB

Quantile statistics

Minimum	0
5-th percentile	0.083333333
Q1	0.125
median	0.20833333
Q3	0.25
95-th percentile	0.375
Maximum	0.70833333
Range	0.70833333
Interquartile range (IQR)	0.125

Descriptive statistics

Standard deviation	0.093445527
Coefficient of variation (CV)	0.45041225
Kurtosis	0.21246288
Mean	0.20746667
Median Absolute Deviation (MAD)	0.083333333
Skewness	0.45159176
Sum	2074.6667
Variance	0.0087320665
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=17)

Value	Count	Frequency (%)
0.1666666667	1794	17.9%
0.2083333333	1722	17.2%
0.25	1450	14.5%
0.125	1434	14.3%
0.2916666667	996	10.0%
0.08333333333	819	8.2%
0.3333333333	658	6.6%
0.375	380	3.8%
0.04166666667	363	3.6%
0.4166666667	186	1.9%
Other values (7)	198	2.0%

Value	Count	Frequency (%)
0	70	0.7%
0.04166666667	363	3.6%
0.08333333333	819	8.2%
0.125	1434	14.3%
0.1666666667	1794	17.9%
0.2083333333	1722	17.2%
0.25	1450	14.5%
0.2916666667	996	10.0%
0.3333333333	658	6.6%
0.375	380	3.8%

Value	Count	Frequency (%)
0.7083333333	1	< 0.1%
0.6666666667	1	< 0.1%
0.625	4	< 0.1%
0.5416666667	9	0.1%
0.5	34	0.3%
0.4583333333	79	0.8%
0.4166666667	186	1.9%
0.375	380	3.8%
0.3333333333	658	6.6%
0.2916666667	996	10.0%

click_rate_prior
Real number (ℝ)

High correlation Zeros

Distinct	71
Distinct (%)	0.7%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	0.40663432

Minimum	0
Maximum	6
Zeros	1337
Zeros (%)	13.4%
Negative	0
Negative (%)	0.0%
Memory size	78.2 KiB

Quantile statistics

Minimum	0
5-th percentile	0
Q1	0.16666667
median	0.33333333
Q3	0.5
95-th percentile	1
Maximum	6
Range	6
Interquartile range (IQR)	0.33333333

Descriptive statistics

Standard deviation	0.39644448
Coefficient of variation (CV)	0.97494101
Kurtosis	22.315539
Mean	0.40663432
Median Absolute Deviation (MAD)	0.16666667
Skewness	3.1633511
Sum	4066.3432
Variance	0.15716822
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
0	1337	13.4%
0.5	879	8.8%
0.3333333333	803	8.0%
0.25	666	6.7%
0.2	602	6.0%
0.4	502	5.0%
1	491	4.9%
0.1666666667	470	4.7%
0.2857142857	392	3.9%
0.6666666667	387	3.9%
Other values (61)	3471	34.7%

Value	Count	Frequency (%)
0	1337	13.4%
0.0625	3	< 0.1%
0.07142857143	3	< 0.1%
0.07692307692	11	0.1%
0.08333333333	20	0.2%
0.09090909091	57	0.6%
0.1	97	1.0%
0.1111111111	162	1.6%
0.1176470588	1	< 0.1%
0.125	260	2.6%

Value	Count	Frequency (%)
6	2	< 0.1%
5	3	< 0.1%
4	5	0.1%
3.5	2	< 0.1%
3	17	0.2%
2.5	13	0.1%
2.333333333	1	< 0.1%
2	67	0.7%
1.75	10	0.1%
1.666666667	32	0.3%

pca1
Real number (ℝ)

High correlation Unique

Distinct	10000
Distinct (%)	100.0%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	3.7658765 × 10^-17

Minimum	-2.8271782
Maximum	4.8710348
Zeros	0
Zeros (%)	0.0%
Negative	5320
Negative (%)	53.2%
Memory size	78.2 KiB

Quantile statistics

Minimum	-2.8271782
5-th percentile	-1.52207
Q1	-0.70647393
median	-0.075068795
Q3	0.61329804
95-th percentile	1.7713641
Maximum	4.8710348
Range	7.6982129
Interquartile range (IQR)	1.319772

Descriptive statistics

Standard deviation	1.017618
Coefficient of variation (CV)	2.7022077 × 10¹⁶
Kurtosis	0.77107679
Mean	3.7658765 × 10^-17
Median Absolute Deviation (MAD)	0.65821131
Skewness	0.55759697
Sum	4.3942627 × 10^-13
Variance	1.0355465
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
-1.006794382	1	< 0.1%
0.5000160369	1	< 0.1%
0.2155702169	1	< 0.1%
0.9406604699	1	< 0.1%
0.2110177412	1	< 0.1%
-0.4776621874	1	< 0.1%
-1.788933416	1	< 0.1%
-0.1993220135	1	< 0.1%
-0.6360812442	1	< 0.1%
0.1570476578	1	< 0.1%
Other values (9990)	9990	99.9%

Value	Count	Frequency (%)
-2.827178173	1	< 0.1%
-2.774734187	1	< 0.1%
-2.7304568	1	< 0.1%
-2.727446096	1	< 0.1%
-2.665944772	1	< 0.1%
-2.616856404	1	< 0.1%
-2.609018674	1	< 0.1%
-2.543344874	1	< 0.1%
-2.528666784	1	< 0.1%
-2.522328627	1	< 0.1%

Value	Count	Frequency (%)
4.871034763	1	< 0.1%
4.834376731	1	< 0.1%
4.683085619	1	< 0.1%
4.642208586	1	< 0.1%
4.612864061	1	< 0.1%
4.598500763	1	< 0.1%
4.536181182	1	< 0.1%
4.486894373	1	< 0.1%
4.365002268	1	< 0.1%
4.267874463	1	< 0.1%

pca2
Real number (ℝ)

High correlation Unique

Distinct	10000
Distinct (%)	100.0%
Missing	0
Missing (%)	0.0%
Infinite	0
Infinite (%)	0.0%
Mean	1.3145041 × 10^-17

Minimum	-4.0551691
Maximum	4.1924773
Zeros	0
Zeros (%)	0.0%
Negative	5030
Negative (%)	50.3%
Memory size	78.2 KiB

Quantile statistics

Minimum	-4.0551691
5-th percentile	-1.6367329
Q1	-0.68967426
median	-0.0080358986
Q3	0.67006
95-th percentile	1.6784057
Maximum	4.1924773
Range	8.2476464
Interquartile range (IQR)	1.3597343

Descriptive statistics

Standard deviation	1.0083715
Coefficient of variation (CV)	7.6711172 × 10¹⁶
Kurtosis	0.059151426
Mean	1.3145041 × 10^-17
Median Absolute Deviation (MAD)	0.68002291
Skewness	0.052494037
Sum	1.6342483 × 10^-13
Variance	1.016813
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
-0.7368647193	1	< 0.1%
0.3826822486	1	< 0.1%
0.0825175641	1	< 0.1%
1.170332096	1	< 0.1%
-0.1146549627	1	< 0.1%
2.586738045	1	< 0.1%
-0.5236054558	1	< 0.1%
-0.5842055779	1	< 0.1%
-0.6522331871	1	< 0.1%
-0.04574178681	1	< 0.1%
Other values (9990)	9990	99.9%

Value	Count	Frequency (%)
-4.055169064	1	< 0.1%
-3.702054755	1	< 0.1%
-3.522635034	1	< 0.1%
-3.374468262	1	< 0.1%
-3.320628346	1	< 0.1%
-3.282586714	1	< 0.1%
-3.253851023	1	< 0.1%
-3.120715646	1	< 0.1%
-3.080004182	1	< 0.1%
-3.047727244	1	< 0.1%

Value	Count	Frequency (%)
4.192477334	1	< 0.1%
4.135716218	1	< 0.1%
3.839229089	1	< 0.1%
3.699825566	1	< 0.1%
3.45257455	1	< 0.1%
3.275603452	1	< 0.1%
3.248676807	1	< 0.1%
3.206892096	1	< 0.1%
3.165997903	1	< 0.1%
3.165761173	1	< 0.1%

cluster
Categorical

High correlation

Distinct	4
Distinct (%)	< 0.1%
Missing	0
Missing (%)	0.0%
Memory size	566.5 KiB

2	3253
1	3223
0	2396
3	1128

Length

Max length	1
Median length	1
Mean length	1
Min length	1

Characters and Unicode

Total characters	10000
Distinct characters	4
Distinct categories	1 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	0
2nd row	0
3rd row	1
4th row	1
5th row	2

Common Values

Value	Count	Frequency (%)
2	3253	32.5%
1	3223	32.2%
0	2396	24.0%
3	1128	11.3%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
2	3253	32.5%
1	3223	32.2%
0	2396	24.0%
3	1128	11.3%

Most occurring characters

Value	Count	Frequency (%)
2	3253	32.5%
1	3223	32.2%
0	2396	24.0%
3	1128	11.3%

Most occurring categories

Value	Count	Frequency (%)
(unknown)	10000	100.0%

Most frequent character per category

(unknown)

Value	Count	Frequency (%)
2	3253	32.5%
1	3223	32.2%
0	2396	24.0%
3	1128	11.3%

Most occurring scripts

Value	Count	Frequency (%)
(unknown)	10000	100.0%

Most frequent character per script

(unknown)

Value	Count	Frequency (%)
2	3253	32.5%
1	3223	32.2%
0	2396	24.0%
3	1128	11.3%

Most occurring blocks

Value	Count	Frequency (%)
(unknown)	10000	100.0%

Most frequent character per block

(unknown)

Value	Count	Frequency (%)
2	3253	32.5%
1	3223	32.2%
0	2396	24.0%
3	1128	11.3%

Interactions

Correlations

	ad_platform	ad_type	age	avg_ads_per_hour	browser	budget_time_interaction	campaign_budget	category	click_rate_prior	clicked	cluster	device_type	gender	location	num_ads_seen_today	pca1	pca2	previous_clicks	time_spent_on_page	time_spent_on_page_log
ad_platform	1.000	0.009	0.011	0.000	0.015	0.021	0.000	0.000	0.012	0.000	0.012	0.000	0.003	0.000	0.000	0.000	0.013	0.000	0.007	0.016
ad_type	0.009	1.000	0.000	0.000	0.000	0.009	0.014	0.000	0.000	0.000	0.016	0.011	0.000	0.013	0.000	0.000	0.000	0.000	0.000	0.012
age	0.011	0.000	1.000	0.011	0.000	0.008	0.005	0.008	-0.009	0.000	0.479	0.015	0.000	0.022	0.011	0.481	0.072	0.001	0.008	0.008
avg_ads_per_hour	0.000	0.000	0.011	1.000	0.000	0.027	0.007	0.000	-0.416	0.023	0.474	0.000	0.021	0.000	1.000	0.589	-0.108	-0.002	0.025	0.025
browser	0.015	0.000	0.000	0.000	1.000	0.000	0.000	0.000	0.015	0.000	0.000	0.000	0.007	0.000	0.000	0.000	0.016	0.000	0.000	0.017
budget_time_interaction	0.021	0.009	0.008	0.027	0.000	1.000	0.207	0.009	0.014	0.000	0.456	0.000	0.000	0.000	0.027	0.529	-0.109	0.027	0.968	0.968
campaign_budget	0.000	0.014	0.005	0.007	0.000	0.207	1.000	0.000	0.014	0.000	0.006	0.021	0.000	0.013	0.007	0.124	0.754	0.019	-0.014	-0.014
category	0.000	0.000	0.008	0.000	0.000	0.009	0.000	1.000	0.000	0.015	0.003	0.000	0.000	0.000	0.000	0.019	0.000	0.022	0.000	0.000
click_rate_prior	0.012	0.000	-0.009	-0.416	0.015	0.014	0.014	0.000	1.000	0.007	0.141	0.000	0.003	0.000	-0.416	-0.003	0.504	0.879	0.011	0.011
clicked	0.000	0.000	0.000	0.023	0.000	0.000	0.000	0.015	0.007	1.000	0.019	0.000	0.007	0.000	0.023	0.011	0.000	0.000	0.000	0.002
cluster	0.012	0.016	0.479	0.474	0.000	0.456	0.006	0.003	0.141	0.019	1.000	0.013	0.000	0.000	0.474	0.477	0.175	0.015	0.510	0.485
device_type	0.000	0.011	0.015	0.000	0.000	0.000	0.021	0.000	0.000	0.000	0.013	1.000	0.000	0.012	0.000	0.015	0.000	0.000	0.000	0.015
gender	0.003	0.000	0.000	0.021	0.007	0.000	0.000	0.000	0.003	0.007	0.000	0.000	1.000	0.000	0.021	0.000	0.000	0.009	0.000	0.000
location	0.000	0.013	0.022	0.000	0.000	0.000	0.013	0.000	0.000	0.000	0.000	0.012	0.000	1.000	0.000	0.000	0.000	0.016	0.011	0.000
num_ads_seen_today	0.000	0.000	0.011	1.000	0.000	0.027	0.007	0.000	-0.416	0.023	0.474	0.000	0.021	0.000	1.000	0.589	-0.108	-0.002	0.025	0.025
pca1	0.000	0.000	0.481	0.589	0.000	0.529	0.124	0.019	-0.003	0.011	0.477	0.015	0.000	0.000	0.589	1.000	0.039	0.281	0.515	0.515
pca2	0.013	0.000	0.072	-0.108	0.016	-0.109	0.754	0.000	0.504	0.000	0.175	0.000	0.000	0.000	-0.108	0.039	1.000	0.524	-0.290	-0.290
previous_clicks	0.000	0.000	0.001	-0.002	0.000	0.027	0.019	0.022	0.879	0.000	0.015	0.000	0.009	0.016	-0.002	0.281	0.524	1.000	0.022	0.022
time_spent_on_page	0.007	0.000	0.008	0.025	0.000	0.968	-0.014	0.000	0.011	0.000	0.510	0.000	0.000	0.011	0.025	0.515	-0.290	0.022	1.000	1.000
time_spent_on_page_log	0.016	0.012	0.008	0.025	0.017	0.968	-0.014	0.000	0.011	0.002	0.485	0.015	0.000	0.000	0.025	0.515	-0.290	0.022	1.000	1.000

Missing values

A simple visualization of nullity by column.

Nullity matrix is a data-dense display which lets you quickly visually pick out patterns in data completion.

Sample

	user_id	age	gender	location	device_type	browser	campaign_id	ad_platform	ad_type	impression_date	clicked	time_spent_on_page	num_ads_seen_today	previous_clicks	campaign_budget	category	time_spent_on_page_log	budget_time_interaction	avg_ads_per_hour	click_rate_prior	pca1	pca2	cluster
0	user_861	21	Other	India	Desktop	Safari	camp_109	LinkedIn	Carousel	2023-01-30 03:00:00	0	4.44	7	0	9856.15	Travel	1.693779	43761.3060	0.291667	0.000000	-1.006794	-0.736865	0
1	user_1295	23	Other	Brazil	Tablet	Firefox	camp_171	Google	Banner	2023-01-04 13:00:00	0	9.64	8	2	12015.31	Travel	2.364620	115827.5884	0.333333	0.222222	-0.038117	0.534834	0
2	user_1131	31	Female	India	Mobile	Edge	camp_162	Google	Banner	2022-12-18 11:00:00	0	14.03	2	1	10611.26	Finance	2.710048	148875.9778	0.083333	0.333333	-1.446593	-0.000427	1
3	user_1096	21	Male	Brazil	Mobile	Firefox	camp_135	Google	Banner	2023-01-15 23:00:00	0	15.30	6	2	10233.56	Electronics	2.791165	156573.4680	0.250000	0.285714	-0.537891	-0.014334	1
4	user_1639	43	Male	Brazil	Mobile	Safari	camp_195	Facebook	Carousel	2022-12-05 10:00:00	0	9.74	5	3	12677.12	Finance	2.373975	123475.1488	0.208333	0.500000	0.086781	1.360932	2
5	user_2170	64	Female	Germany	Desktop	Safari	camp_144	Twitter	Video	2022-10-28 03:00:00	0	17.65	5	1	12483.00	Fashion	2.925846	220324.9500	0.208333	0.166667	0.643262	0.533158	2
6	user_467	56	Other	Brazil	Desktop	Safari	camp_105	Facebook	Carousel	2022-07-31 01:00:00	0	26.64	3	1	11007.65	Gaming	3.319264	293243.7960	0.125000	0.250000	0.055927	-0.012436	2
7	user_1239	34	Female	UK	Mobile	Opera	camp_105	Google	Video	2023-02-12 23:00:00	1	24.09	4	1	9232.49	Finance	3.222469	222410.6841	0.166667	0.200000	-0.590278	-0.673264	1
8	user_331	36	Male	Japan	Mobile	Chrome	camp_190	Google	Video	2023-01-25 20:00:00	0	0.61	3	2	12085.02	Finance	0.476234	7371.8622	0.125000	0.500000	-1.162021	1.026650	1
9	user_1483	23	Other	Brazil	Desktop	Firefox	camp_165	Google	Video	2022-03-23 08:00:00	0	17.99	6	2	13265.15	Travel	2.943913	238640.0485	0.250000	0.285714	-0.244043	0.868568	1

	user_id	age	gender	location	device_type	browser	campaign_id	ad_platform	ad_type	impression_date	clicked	time_spent_on_page	num_ads_seen_today	previous_clicks	campaign_budget	category	time_spent_on_page_log	budget_time_interaction	avg_ads_per_hour	click_rate_prior	pca1	pca2	cluster
9990	user_789	43	Female	US	Desktop	Safari	camp_193	Google	Video	2022-06-26 20:00:00	0	4.49	3	2	12228.62	Fashion	1.702928	54906.5038	0.125000	0.500000	-0.801686	1.040957	2
9991	user_850	45	Male	UK	Mobile	Safari	camp_137	LinkedIn	Carousel	2022-03-13 17:00:00	0	7.63	3	4	13217.02	Electronics	2.155245	100845.8626	0.125000	1.000000	-0.209999	2.042585	2
9992	user_2226	62	Female	France	Mobile	Firefox	camp_149	LinkedIn	Carousel	2022-05-20 00:00:00	0	130.96	4	0	7108.92	Gaming	4.882499	930984.1632	0.166667	0.000000	3.285864	-3.374468	3
9993	user_2890	31	Other	India	Mobile	Safari	camp_173	Google	Video	2022-12-16 14:00:00	0	3.94	1	2	11994.42	Electronics	1.597365	47258.0148	0.041667	1.000000	-1.752418	1.013769	1
9994	user_1378	26	Male	UK	Mobile	Edge	camp_131	Twitter	Video	2022-03-24 09:00:00	0	5.56	4	1	12659.11	Travel	1.880991	70384.6516	0.166667	0.200000	-1.255265	0.640178	1
9995	user_1178	43	Female	Brazil	Desktop	Chrome	camp_189	Facebook	Carousel	2022-01-08 07:00:00	1	25.66	4	1	12702.41	Finance	3.283164	325943.8406	0.166667	0.200000	-0.072779	0.399075	2
9996	user_1950	19	Male	France	Mobile	Opera	camp_152	Google	Video	2023-01-07 11:00:00	0	22.12	1	2	12133.07	Fashion	3.140698	268383.5084	0.041667	1.000000	-1.602810	0.679489	1
9997	user_878	28	Other	US	Mobile	Edge	camp_147	Facebook	Video	2022-09-15 12:00:00	0	25.32	4	2	8548.26	Electronics	3.270329	216441.9432	0.166667	0.400000	-0.597557	-0.561028	1
9998	user_1139	34	Other	Germany	Mobile	Firefox	camp_180	Google	Carousel	2022-09-12 17:00:00	1	59.96	5	1	12116.97	Finance	4.110218	726533.5212	0.208333	0.166667	0.888456	-0.464523	3
9999	user_1578	51	Other	Japan	Mobile	Chrome	camp_100	Google	Banner	2022-04-01 02:00:00	0	2.55	9	0	7738.41	Travel	1.266948	19732.9455	0.375000	0.000000	0.365718	-1.284061	0

Overview

Variables

Most occurring characters

Most occurring categories

Most frequent character per category

(unknown)

Most occurring scripts

Most frequent character per script

(unknown)

Most occurring blocks

Most frequent character per block

(unknown)

Common Values

Length

Common Values (Plot)

Most occurring characters

Most occurring categories

Most frequent character per category

(unknown)

Most occurring scripts

Most frequent character per script

(unknown)

Most occurring blocks

Most frequent character per block

(unknown)

Common Values

Length

Common Values (Plot)

Most occurring characters

Most occurring categories

Most frequent character per category

(unknown)

Most occurring scripts

Most frequent character per script

(unknown)

Most occurring blocks

Most frequent character per block

(unknown)

Common Values

Length

Common Values (Plot)

Most occurring characters

Most occurring categories

Most frequent character per category

(unknown)

Most occurring scripts

Most frequent character per script

(unknown)

Most occurring blocks

Most frequent character per block

(unknown)

Common Values

Length

Common Values (Plot)

Most occurring characters

Most occurring categories

Most frequent character per category

(unknown)

Most occurring scripts

Most frequent character per script

(unknown)

Most occurring blocks

Most frequent character per block

(unknown)

Most occurring characters

Most occurring categories

Most frequent character per category

(unknown)

Most occurring scripts

Most frequent character per script

(unknown)

Most occurring blocks

Most frequent character per block

(unknown)

Common Values

Length

Common Values (Plot)

Most occurring characters

Most occurring categories

Most frequent character per category